What it is: A weightless, moisture-matte lipstick that delivers a blur of soft-focus color. What it does: Matte, totally reinvented. Delivering a blur of soft-focus colour, this weightless moisture-matte lipstick was developed to replicate a backstage technique: blending out edges of matte lipstick for a hazy effect. Its groundbreaking formula contains moisture-coated powder pigments that condition and hydrate lips. The result is the zero-shine look of a matte lipstick with the cushiony, lightwe