Maybelline Lip Studio Color Jolt Intense Lip Paint in 40, Violet Rebel is a bold and intense lip colour that gives you an instant pop of colour. It's formulated with highly pigmented, juicy color that glides on smoothly and lasts all day long. The unique "jolt" applicator allows for precise colour application without smudging or feathering. The creamy, lightweight formula is ultra-comfortable to wear and won't dry out your lips. It's the perfect lip colour for a daring look that stands out from the crowd!